When it comes to putting an advertisement directly in the hands of customers, there’s nothing quite as effective or direct as SMS marketing. But as Spider-Man says, with great power comes great responsibility. SMS marketing is extremely effective but can also backfire horribly if it is used recklessly or without very careful planning and preparation. [...]

The Importance of Reputation on the Web There’s nothing that follows you throughout your life, for good or bad, quite like your reputation. You can spend years building it up to a respectable level, only to watch it crash to the ground in an instant. To put it simply, your reputation can be the key [...]

A paradigm shift in the computing industry has recently taken place. Consumers are spending less and less time using traditional PCs and laptops and more time using their smartphones and tablets, and their purchasing habits reflect this, as smartphone sales have been dominating the sales of PCs in recent years. Advertisers have been quick to [...]

Almost everyone is familiar with the concept of blogs nowadays – they’re little pieces of digital land that allow anyone with an Internet connection and a keyboard to share thoughts and feelings on any topic imaginable with a huge potential audience. But to most people, the idea of blogging seems like nothing more than a [...]

To begin this third installment of our brief series on the development of value propositions, let’s briefly review.  Firstly, we’ve been discussing a value proposition focused on acquiring new customers, not one for other constituency groups.  Your value proposition should be realistic and you must be able to deliver on its promises.  In order to [...]

In Part I we discussed what a value proposition is, with regard to winning new customers, and that your value proposition must be realistic and deliverable.  If you missed it, check it out here.  So, on to creating a compelling and successful value proposition!  First though, understand that in order to do so, it will [...]

Everyone is in sales, to one degree or another.  If you are out of work, you are selling yourself and your skill set to a prospective employer each and every time you interview or network.  If you are a manager at a company, you are selling your leadership style to each and every employee you [...]

Any reputable online marketing firm will tell you that successful email advertising is one of the best ways to make your company, product, or service more visible online.  Millions of emails are sent daily, marketing a wide variety of products and services.  For this reason, outstanding email ad design is critical.  In designing your ad [...]

Okay, so we’ve talked about email marketing mistakes and lead generation mistakes.  Let’s take a look at some common online marketing mistakes.  Clearly a broad topic, this is a mere sampling of many possibilities, but my hope here is that these will keep you from a few of the biggies – those mistakes which seem [...]

I think we can all agree that having goals is good.  It gives you something to shoot for; something to achieve that will likely stretch your limits and cause you to challenge yourself.  Setting smaller goals that are more easily attainable in order to build confidence and momentum can go a long way to the [...]