The 5 W’s of Big Data Analytics

May 23rd, 2013 • B2B Marketing, Big Data

A rather new but rapidly growing trend in the IT and Marketing fields is the use of big data analytics. We are all aware of the importance of collecting data in marketing to learn more about our clientele and the necessity of obtaining the proper IT resources to store that information. However, with the massive amounts of information that is ...

2013 B2B Content Marketing Trends

May 20th, 2013 • B2B Marketing, Content Marketing

When you update a blog, write an article for your company website, or share information through social media, you are engaging in content marketing. Although content marketing requires a lot of time and effort, by producing valuable information that is relevant to prospective clients you attract them to your service. A study by Roper Public Affairs showed that “80% of ...

Using Social Media to Enhance Your B2B Marketing

May 16th, 2013 • B2B Marketing, Social Media

If you thought social media was only used in the B2C market, I hate to inform you, but you are wrong. You are missing out on a great opportunity to market in the B2B world if you haven’t jumped on the social media bandwagon already. Granted, there are some differences between social media marketing in B2C and B2B markets, but ...

Creating Buyer Personas

May 13th, 2013 • B2B Marketing

Knowing your client is a lot easier said than done. Everyone is different and so no matter how detailed targeted demographics are, they still leave voids in information that could be detrimental to a sale. To provide a more detailed insight into the client’s mind, marketers are developing buyer’s personas. Essentially, a buyer’s persona is created to give you a ...

Gamification in B2B Marketing

April 25th, 2013 • B2B Marketing

Raise your hand if you have ever played Farmville or Angry Birds for hours on end? If your hand isn’t raised, you are either lying, embarrassed, or … a caveman. But seriously, gamification has grown immensely and has had a huge effect on our culture because people of all ages enjoy games, like the ones mentioned above, whether it is ...