The Rundown on Campaign Stats
The Rundown on Campaign Stats What stats should you be tracking to measure campaign performance? The answer to this question can vary depending on your ultimate marketing goals. Success can take on different meanings for different people. Here we will provide you with a list of what we consider to be the most basic and important campaign tracking analytics. Open Rate The Open ...
What Makes a Good Landing Page? (The Basics)
What Makes a Good Landing Page? (The Basics) One thing everyone wants to know is how to create an effective landing page. Do not underestimate the importance of your landing page when it comes to converting visitors into sales. Here are a few hints and tips to keep in mind to create a landing page for maximum conversions. Questions People Will Ask In ...
Best Practices: List Hygiene
Best Practices: List Hygiene How to keep your lists clean and up-to-date Very few practices in email marketing are as important as keeping your data clean and up-to-date. Without clean, valid data, you cannot expect the good results that everyone desires. So how can you make sure you (and your data source) are doing everything possible to maintain a good list? The following ...
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