What Makes a Good Landing Page? (The Basics)
What Makes a Good Landing Page? (The Basics)
One thing everyone wants to know is how to create an effective landing page. Do not underestimate the importance of your landing page when it comes to converting visitors into sales. Here are a few hints and tips to keep in mind to create a landing page for maximum conversions.
Questions People Will Ask
In most cases, you can expect landing page visitors to ask the following questions:
1. Does it offer what I need?
2. What does it look like?
3. How much does it cost?
4. Can I trust you?
Answering the Questions
Respond to your visitors’ questions by:
1.Highlighting the Product
People are visiting your site for a very specific reason: they want to see your product. They want it to be easy to learn about that product. Showcase your product through a video, an image, etc…
2. Showing Key Features
Here is where you would include general benefits to purchasing your product or service. You’ve shown your visitors the product. Now tell them why they need it! Include the price, any information on money-back guarantees, and let them know they can trust you. This is a great place for testimonials.
3. Provide an easy way to convert
Your call to action needs to be extremely clear. One simple effectiveness test is called the “Squint Test.” Can you squint at the computer screen and still understand how to act? If not, your call to action needs to be more prominent. Showcasing your product and explaining the benefits means nothing if this step can’t be executed by your visitor easily and quickly.
Additional Tips
1. Do not overwhelm with too much information, or make the page too long
2. Start with general, broad topics at the top of the ad/landing page
3. Get more specific as you move down the length of the page
4. Place your Call to Action “Above the Fold” meaning towards the top of the page so the landing page’s visitors do not need to scroll down to view the call to action.
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