Making the Most of Your Landing Page – with the Subconscious Use of Color
It’s said that the mind recognizes color quicker than it does written language. When planning your landing page, use this to your advantage. Subconsciously, different colors are connected to different emotions, give off different impressions, and elicit different responses from viewers. Based on your product or offer, you can choose the best colors to reinforce its qualities and back up ...
Applying Monroe’s Motivated Sequence
Coming up with an effective and successful e-mail marketing campaign requires the perfection of three main parts of the e-mail: the from line, the subject line, and the ad itself. Your time spent creating an effective campaign can be made more productive by the use of some persuasive techniques. In the from line of the e-mail, you want to establish your ...
PPC Marketing Explained
The acronym PPC stands for “pay per click” and is a form of online marketing through which an advertiser pays a website or publisher for each click his or her ad receives. The most common instance of PPC advertising is search engine marketing (for more on SEM and SEO, please visit here). However, PPC advertising can be implemented within email ...
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