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Google Acquires Admeld, DOJ May Say “No Way”On Friday, June 10, 2011 news began to break that Google was to acquire Admeld, an ad optimization company, for $400 million. While not the largest in the space - which includes companies like Pubmatic and Rubicon - Admeld is considered to be one of the best in the business at helping publishers make the most of and optimize remnant ... |
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Display Advertising ExplainedWhen you hear the phrase “display advertising,” perhaps you think of a billboard you see while driving down the highway, or signage at a trade show booth. And that’s correct. But there is an entirely different form of display advertising online which uses similar methods, but a bit of a different cost model. Above, we have an example from a popular ... |
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- 2013 B2B Content Marketing TrendsWhen you update a blog, write an article for your company website, or share information through social media, you are engaging in content marketing. Although content marketing requires a lot of time and effort, …
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